Industry:
Cosmetics & Personal Care,
Consumer Goods
Since joining the LVMH group in 1997, Sephora has developed its network across Europe, now encompassing 420 stores in 9 countries. In parallel, the Sephora concept crossed the Atlantic in 1998, with almost 100 stores in the US, plus an on-line boutique: www.sephora.com. Sephora's success is the reward for a policy of excellence, emphasizing quality, service, advice and creativity within a market where mediocrity constantly threatens to encroach. With overwhelming support from consumers, the Sephora concept has won the trust of exclusive brands, while also featuring young, inventive ones, not to mention its own range of products. Sephora has now become an established brand in its own
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